How to Style Hair and Beard with Bojuna Grooming Clay

Smooth hair, a neatly shaped beard and a grooming routine that works for both. Bojuna Grooming Clay helps shape and define hair and facial hair, with a smooth, shiny finish.

Designed for both hair and beard, Bojuna Grooming Clay has a rich, firm texture that needs warming between the palms before use. Here we explore pomade-style hair shaping, beard grooming and simple ways to apply a little at a time for a controlled finish.

What is pomade used for?

Pomade is a hair-styling product often associated with combed, polished looks: think defined side partings, slicked-back hair and classic pompadours. Different pomades offer different levels of shine and hold, so the name alone does not tell you how a product will behave.

The appeal of this approach is the finish: hair arranged into a deliberate shape, with a smooth surface and visible definition. A comb creates more precise lines, while fingers give a looser, less formal result.

Where does Bojuna Grooming Clay fit?

Bojuna Grooming Clay combines kaolin, beeswax, oils and butters in a formula for both hair and beard. It provides flexible medium hold for shaping hair and helping tame facial hair, with a smooth, shiny finish. Here, “pomade-style” describes the polished hair styling approach; the product remains our Grooming Clay.

The final look depends on your haircut, natural texture, hair density and how much you apply. Start with a modest shape that works with your hair. A short, controlled style asks something different of a product than a tall, sculpted pompadour.

The images below are AI-generated hairstyle inspiration, not before-and-after photographs or demonstrated results from using Bojuna Grooming Clay.

The soft sweep back

A relaxed swept-back style lets the front move away from the face without making the hair look rigid. Work a small amount of softened product evenly through the hair, then guide it back with your fingers. Use a comb if you prefer a more defined shape, leaving a little natural movement rather than pressing everything flat.

The defined side parting

For a more precise finish, follow your natural parting and comb the top to one side. Distribute the product first, then shape: this helps avoid a concentrated patch at the front. Keep the sides tidy and use the comb to refine the direction, rather than continually adding more product.

Short and neatly styled

Short hair does not need a dramatic restyle to look considered. Use a small amount, worked thoroughly between the palms, and guide the top in its natural direction. Finish with your fingers for a softer result or a comb for a neater outline.

How to use grooming clay on your beard

A beard can benefit from the same attention to shape as your hair. Bojuna Grooming Clay helps tame and control facial hair, bringing a neater outline to your everyday style.

Take a small amount and warm it thoroughly between your palms until softened. Work evenly through a dry or towel-dried beard, then guide the hair into place with your fingers or a beard comb. Follow the natural direction of growth and smooth any stray hairs into the shape you prefer.

Begin lightly and add a little more only where extra control is needed. For a short beard, focus on a neat surface; for a longer beard, distribute through the lengths before shaping the outline. Avoid concentrating a large amount in one spot.

How to apply grooming clay to hair and beard

Warm it first. Take a small amount and rub it thoroughly between your palms until softened. This is especially important with a firm product: it needs to spread easily before applying it to hair or beard.

Distribute before shaping. Work evenly through dry or towel-dried hair or beard, following the directions on your product. Spread a small amount throughout before concentrating on the areas you want to shape.

Choose your finish. For hair, shape with your fingers for a softer sweep or use a comb to define a parting. For your beard, guide the hair into its natural direction and gently refine the outline.

Build gradually. Check the result before adding more. If your hair or beard starts to look weighed down, use less next time rather than trying to achieve the whole style with a large first application.

Choose your grooming clay fragrance

The range offers four scent directions: creamy Coconut & Vanilla, fresh Marine & Musk, fruity Berry & Mandarin and warm Amber & Musk. Choose the fragrance you enjoy as part of your daily grooming routine.